Even the most loved Big Tech enterprises will never, ever be able to treat its users well at scale. No redesign of their copyright policies, no new terms of service, no new algorithm and no new owner will ever be able to change the fact that when you get that big you can no longer treat your users as individuals and you will actively hurt many of them. Once you get to a certain size working with your users becomes a data problem, not a people problem. And data problems cannot be solved with common sense, nuance, or empathy.
Scale is our enemy.
Very on point.